Marketing Campaigns

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Case Study: Vancouver International Wine Festival

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Goals

1. Grow the consumer email distribution list via Enter to Win two tickets to the festival and meet Dr. Laura Catena.

2. Create buzz for the partner wineries attending the festival and ensure there are always people at the tables.​

 

Check out what I did...

• Created a video to post on Facebook, Instagram, and Twitter to promote the draw.

• Instagram frame cutout. 

• Behind the scenes look in Instagram stories.

• Enter to win a wine book at one of the tables to collect more emails.

• Polaroid pictures for visitors at winery partners' booths to keep as memorabilia.

• Decorated winery booths with pictures of the winery as well a lightbox showing the winery's social media handle.

• Posted the Enter to Win announcement in the news section of Trialto site.

• LinkedIn post.

• Email to consumer list.

• Secured media interviews.

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Results:

• 500+ emails from social media campaign and Enter to Win wine book ballot box at Catena booth. 

• Constant flow, and long lineups of people at our winery booths. 

• Questions and interest taking a photo with the Trialto Instagram frame cutout.